Simplify Business Complexity
Make Decisions Visible
Ideasutra uses visual models and frameworks to make it easier to approach complicated business problems.
Our Story
Ideasutra is a business-design consulting firm. We use design driven methods to assist our customers in solving intractable business problems.
Over the past 12 years, we have worked alongside a wide variety of institutions & brands, solving challenges ranging from Talent Attrition, to Change Management, Team Collaboration and Product Innovation.
“If you change the way you look at things, the things you look at change.”
Wayne Dyer
Applying Visual-Thinking
The foundational ideas of Visual-thinking rely on our inherent visual-spatial abilities. Research estimates that close to eighty-five percent of our perception and cognition are mediated through vision.
Ideasutra uses this innate human ability to help organisations visualise better business outcomes. We use a variety of models and frameworks to help articulate propositions that may be based on your team’s experience and instinct, but which are hard to articulate using conventional business tools.
Storytelling forms the Core of what we do
Storytelling is a vital part of all of our activities. We use a wide gamut of techniques, ranging from Narrative methods such as Design Fiction and Speculative Design, to visualisation frameworks that promote divergent thinking.
These methods that we use are not new and are often used the world’s leading organizations.
Product Managers at Amazon, for instance, use Narrative techniques such as imaginary Press Release as a way to visualize value generated in the near future. Intel is another example of a firm that has used narrative design methods such as Design-Fiction to visualize long term market evolution.
Ideasutra’s unique Visual-Thinking workshops are designed to help business leaders visualise the future, validate their decisions and effectively communicate and execute using visual methods that are concise, clear and most importantly visible to each stakeholder involved.
CASE STUDY
How a leading Ecommerce brand used Visual-thinking to redefine cross-functional collaboration
When one of India’s leading Ecommerce businesses needed to redefine the ways in which it’s distributed, multi-functional teams collaborated on projects, they turned to Visual-thinking tools and frameworks.
Ideasutra built an integrated program that used a combination of employer branding, corporate communication and hands-on workshops to completely redefine the ways in which the teams delivered.
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VISUAL-THINKING Use Cases
methods & frameworks
ideasutra provides consulting and training services on Visual-Thinking for business problem solving.